Colton Houston

Co-Founder

Colton is a graduate of Harvard University with two decades of experience working in basketball. From 2010 to 2019, Colton spent nine seasons on staff with the Alabama men’s basketball program. As Alabama’s Director of Operations, he was responsible for the program’s non-conference scheduling and analytics efforts, in addition to other duties such as opponent scouting, on-campus recruiting, running UA’s basketball camps, and facilitating team travel.

Over the course of his time working in basketball, Colton has developed a deep understanding for how to effectively build a bridge from advanced statistical analysis to practical basketball application. Most importantly, he understands how college basketball programs function and how to communicate insights to coaching staffs in a productive and efficient way.

An HDI co-founder, Colton is in his seventh season working full-time at HDI, having consulted with dozens of college basketball teams during that span, including multiple top-10 teams.

These days, much of Colton's time and efforts are spent making sure that the company is staying healthy and strong by adhering to its core values, ensuring that everyone at HDI is working together efficiently towards the fulfillment of the company's vision and goals, and thinking about the long-term strategic trajectory of the company.

Colton Houston